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Kristen Levine Media

Kristen Levine Pet Living Stories, Science & Advice for Living Happier & Healthier with Pets

  • About Kristen
  • Influencer Services
    • 2023 Influencer Programs
    • Pick of the Litter
    • Best In Show Broadcast + Digital Bundle
    • Pet-Credible Annual Influencer Program
    • Influencer Case Studies
  • Agency Services
  • The Blog
  • Newsroom
  • For Pet Parents

World’s Best Cat Litter

Client Story

World’s Best Cat Litter is an all-natural, premium brand of cat litter that is pet, people, and planet friendly. Made from corn, it provides superior odor control, is 99% dust-free and clumps easily.

Challenge

Competitive market. The cat litter market is a difficult one in which to emerge as a leader. Consumers demand a high-quality, low-maintenance product from well-known and trusted brands.

Solution

Provide genuine advocacy to a vast audience of loyal cat parents who will, in turn, also advocate for the brand. Deliver viable leads to World’s Best Cat Litter for continued nurturing via email and retargeting.

Create a lead-generating machine which would provide ongoing opt-ins. The Dear Tabby platform generated more than 1,000 user-generated cat questions which required an email opt-in. These questions led to content generation starters across email, social channels, and the World’s Best Cat Litter blog.

One Year Results

Email Leads

4,000+

Social Media Reach

225,000+

TV Impressions

2.5m

Clients Pawsitively Love Kristen Levine Media

Dana Liska, DVM, DACVB, Zoetis

"Kristen, I was checking out Itchy Pet Awareness Month online and found the clip of you and Chilly on the Channel 8 news. First of all, you did such a fabulous job!! You are truly a professional and a natural! And Chilly… I was cracking up at how totally chilled out he was!!!! Just made me smile!!"

Leslie Ellis, Healthy Pet

"We love working with Kristen on our carefresh brand. Her platform is very easy to use and Kristen is always knowledgeable and professional in everything she does. She has various options available for brands and budgets. Plus, she’s flexible and easy to work with. I can’t say enough! Our experience with her Pick of the Litter program helped us generate nearly 1,000 new email opt-ins in just one week!"

Dave Merrick, Merrick Wellness

"We had a great experience when Kristen featured Neutricks on the Daytime show. Our charitable partner, Old Friends Senior Dog Sanctuary sold out the product as a result of the feature! In addition, we had a significant (huge) increase in traffic to our website."

Kate for Purina

"Hi Kristen— Wow, I think that the segment is absolutely fantastic!!! You were so authentic and you were still able to get all of our main messaging in. I laughed out loud at the end when Chilly left the set. Thanks again!"

Natasha Ashton, Petplan

"As a thought leader in the pet industry, (Kristen) understands how insurance allows veterinarians to practice their highest level of care – because their clients can say ‘yes’ to treatment without the worry of cost. "But also as a pet parent herself, she’s experienced the peace of mind insurance brings knowing that you’ll always be able to care for your beloved pets."

Geoff Hanby, Vetericyn

"We all thought the segment was excellent! You hit the talking points and the footage was great. Honestly, what you did in :90 seconds was far more impactful than something similar we did with a pet show on Nat Geo Wild. Nice work. Can’t wait for the full Vetericyn segment!"

Joyce Login, DVM, Zoetis

"Kristen, You have been doing an amazing job with the language, even our regulatory colleague mentioned how great you did! You’ve definitely captured the emotion that we’re trying to convey about how uncomfortable these poor dogs are when they have motion sickness.  Kudos!"

Jean Broders, World’s Best Cat Litter

"We love working with Kristen and highly recommend her to others who are looking to build their brand, their sales and their audience."

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