World’s Best Cat Litter

Client Story

World’s Best Cat Litter is an all-natural, premium brand of cat litter that is pet, people, and planet friendly. Made from corn, it provides superior odor control, is 99% dust-free and clumps easily.

Challenge

Competitive market. The cat litter market is a difficult one in which to emerge as a leader. Consumers demand a high-quality, low-maintenance product from well-known and trusted brands.

Solution

Provide genuine advocacy to a vast audience of loyal cat parents who will, in turn, also advocate for the brand. Deliver viable leads to World’s Best Cat Litter for continued nurturing via email and retargeting.

Create a lead-generating machine which would provide ongoing opt-ins. The Dear Tabby platform generated more than 1,000 user-generated cat questions which required an email opt-in. These questions led to content generation starters across email, social channels, and the World’s Best Cat Litter blog.