CYTOPOINT® is a canine dermatology product from Zoetis, the largest global animal health company. This veterinary-prescribed treatment provides long-lasting itch relief for dogs with allergic or atopic dermatitis.
To create consumer awareness around the injection that controls chronic dog itch for 4-8 weeks.
Create digital and broadcast content to reach an audience of engaged pet parents on mobile, laptop and livingrooms (TV) who are seeking solutions for their dog’s allergic itch.
Six Month Results
Digital Broadcast Reach
Clients Pawsitively Love Kristen Levine Media
Dana Liska, DVM, DACVB, Zoetis
"Kristen, I was checking out Itchy Pet Awareness Month online and found the clip of you and Chilly on the Channel 8 news. First of all, you did such a fabulous job!! You are truly a professional and a natural! And Chilly… I was cracking up at how totally chilled out he was!!!! Just made me smile!!"
Leslie Ellis, Healthy Pet
"We love working with Kristen on our carefresh brand. Her platform is very easy to use and Kristen is always knowledgeable and professional in everything she does. She has various options available for brands and budgets. Plus, she’s flexible and easy to work with. I can’t say enough! Our experience with her Pick of the Litter program helped us generate nearly 1,000 new email opt-ins in just one week!"
Dave Merrick, Merrick Wellness
"We had a great experience when Kristen featured Neutricks on the Daytime show. Our charitable partner, Old Friends Senior Dog Sanctuary sold out the product as a result of the feature! In addition, we had a significant (huge) increase in traffic to our website."
Kate for Purina
"Hi Kristen— Wow, I think that the segment is absolutely fantastic!!! You were so authentic and you were still able to get all of our main messaging in. I laughed out loud at the end when Chilly left the set. Thanks again!"
Natasha Ashton, Petplan
"As a thought leader in the pet industry, (Kristen) understands how insurance allows veterinarians to practice their highest level of care – because their clients can say ‘yes’ to treatment without the worry of cost. "But also as a pet parent herself, she’s experienced the peace of mind insurance brings knowing that you’ll always be able to care for your beloved pets."
Geoff Hanby, Vetericyn
"We all thought the segment was excellent! You hit the talking points and the footage was great. Honestly, what you did in :90 seconds was far more impactful than something similar we did with a pet show on Nat Geo Wild. Nice work. Can’t wait for the full Vetericyn segment!"
Joyce Login, DVM, Zoetis
"Kristen, You have been doing an amazing job with the language, even our regulatory colleague mentioned how great you did! You’ve definitely captured the emotion that we’re trying to convey about how uncomfortable these poor dogs are when they have motion sickness. Kudos!"
Jean Broders, World’s Best Cat Litter
"We love working with Kristen and highly recommend her to others who are looking to build their brand, their sales and their audience."