Client Story
CYTOPOINT® is a canine dermatology product from Zoetis, the largest global animal health company. This veterinary-prescribed treatment provides long-lasting itch relief for dogs with allergic or atopic dermatitis.
Challenge
To create consumer awareness around the injection that controls chronic dog itch for 4-8 weeks.
Solution
Create digital and broadcast content to reach an audience of engaged pet parents on mobile, laptop and livingrooms (TV) who are seeking solutions for their dog’s allergic itch.
Six Month Results
TV Impressions
3,950,000
Digital Broadcast Reach
26,789