Cytopoint

Client Story

CYTOPOINT® is a canine dermatology product from Zoetis, the largest global animal health company. This veterinary-prescribed treatment provides long-lasting itch relief for dogs with allergic or atopic dermatitis.

Challenge

To create consumer awareness around the injection that controls chronic dog itch for 4-8 weeks.

Solution

Create digital and broadcast content to reach an audience of engaged pet parents on mobile, laptop and livingrooms (TV) who are seeking solutions for their dog’s allergic itch.