Micro-influencers can be more effective and close more sales than even big name influencers. Find out how to use them to reach more pet parents.

5 Big Reasons to Use Micro-Influencers in the Pet IndustryRead More

As a marketer or executive trying to reach pet parents, there’s nothing worse than seeing your content sent out into the world and returning without results. A social post that receives no engagements, a free offer that falls on deaf ears, or a product launch that produces zero sales can all cause your heart to …

How to Create a Simple Multichannel Marketing StrategyRead More

Are you doing these three things to reach pet parents on the go?

How to Better Reach Pet Parents on the GoRead More

Influencer marketing can make a huge impact on sales. Here’s how several cleaning companies are finding success with influencers in the pet industry. Case studies and statistics included.

How to Get Your Cleaning Product in Every Pet HouseholdRead More

Finding the right influencer on Instagram can be a challenge. Follow this simple, step-by-step process to partner with the perfect pet influencer on instagram.

How to Find the Right Influencer on InstagramRead More

I’ve spent years as a pet brand influencer, and I’ve also sat on the other side of the table, hiring influencers. Now I’m sharing my top tips for non pet space brands to utilize influencer marketing and get a kibble-sized (or bigger!) bite out of this $68 billion dollar industry.

How to Attract Pet Owners with Influencer MarketingRead More

Paid influencer campaigns have the power to land you in front of a large audience of pet lovers. But is it really worth the investment? Here’s an insider’s view of why these campaigns are so effective and how you can use them properly.

5 Powerful Reasons to Spend Money on Paid Influencer CampaignsRead More

Qualifying, or vetting, influencers for your pet brand can be a challenge. I’ve worked both sides of the equation for 25+ years and I’m ready to share my top tips for onboarding a new influencer and making sure you’ve found the right fit.

How to Qualify An Influencer to Work with Your Pet BrandRead More

Despite other rapidly growing platforms, TV continues to be the dominant form of media in the US. Here’s why it works and how you can use TV to put your product in the spotlight without breaking the bank!

How to Feature Your Pet Brand on TV without Buying AdvertisingRead More

For cat parents who demand the best for their furry friends, World’s Best Cat Litter delivers. The Iowa-based company’s kitty litter is made from sustainable corn with no added chemicals, making it pet, people, and planet friendly. It’s 99% dust-free, flushable, and is excellent at controlling odors. The unique positioning of WBCL has landed it on shelves …

A Influencer Program Success Story – World’s Best Cat LitterRead More

A brand ambassador is one of the most powerful marketing resources a pet business can have on its side. Here are some tips for choosing the right one for your company and goals.

Choosing the Right Influencer for Your Pet BusinessRead More

Influencer marketing can mean big returns for your pet business. Learn how to find the right influencer to help you meet your goals.

How to Find the Right Influencer for Your Pet BusinessRead More